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In a world where fashion trends change as swiftly as the seasons, there’s a growing movement that transcends fleeting styles and focuses on timeless values: sustainable fashion. Sustainability is more than just a buzzword, it represents a conscious choice, a commitment to the planet, and a better future for all. Picture this: rocking outfits that turn heads while leaving a positive impact. That’s the magic of sustainable fashion! Say goodbye to guilty pleasures and hello to guilt-free glam. From organic cotton tees to swanky recycled denim, sustainable fashion has got your back (and your closet!).
Sustainable fashion encourages innovation, driving the industry towards eco-conscious technologies and materials like organic cotton, hemp, and bamboo, which reduce the ecological footprint by minimizing pesticide use and promoting biodiversity. Sustainable fashion also champions ethical production processes, ensuring fair wages and safe working conditions for garment workers, thus promoting social justice and equality. Most importantly, it empowers consumers, allowing them to make choices that align with their values, contribute to a healthier planet, and inspire positive change whilst still being stylish. Ever heard of the phrase ‘Fashion is what you buy, style is what you do with it’? Well, sustainable fashion takes it up a notch. It’s not just about what you wear; it’s a statement. Each eco-friendly piece you choose speaks volumes about your style and values. So, why not make it count? Dive into the world of upcycled fashion, funky vintage finds, and cruelty-free accessories. Your vibe attracts your tribe, right?
One brand that stands at the forefront of this movement is Outerknown, the superheroes of style and sustainability. Founded by pro-surfer Kelly Slater, Outerknown raises the bar for competitors by using eco-friendly materials, and their ongoing commitment to reducing textile waste. The company’s devotion to social responsibility is highly commendable, sourcing from countries at risk of labor abuse, and raising wages throughout its supply chain. Its labor rating is ‘good’. It has a Code of Conduct that covers all of ILO Four Fundamental Freedoms principles. And of course, sustainability doesn’t mean compromising on style, from high-quality comfy joggers to throw-on hoodies, fun summer tees to plaid shirts, Outerknown is the off-duty brand you should invest in.
Let’s take a look at some of our favorite picks from the brand.
1. The Banket Shirt
Perfect for every season, crafted from organic cotton, the Blanket Shirt is not only a style statement but also an embodiment of the brand’s commitment to environmental conservation. Its cozy feel and timeless design make it a versatile addition to any wardrobe.
2. The Sojourn Pocket Tee
Made from 100% organic cotton, the Sojourn Pocket Tee combines comfort with conscience. Its relaxed fit and subtle pocket detail make it a go-to choice for casual, everyday wear.
3. The S.E.A. JEANS
Crafted from the softest organic cotton and blended with recycled polyester, these jeans are a symphony of comfort and eco-consciousness. The fit? Think tailored perfection meets effortless cool. Whether you’re conquering the urban jungle or embracing a laid-back weekend vibe, these jeans effortlessly adapt to your style, enhancing your every move with an air of confidence.
4. The Hightide Crew
An Outerknown signature since the beginning! Made from a special combination of organic cotton and recycled polyester that feels incredibly fluffy and is unlike any other. The crew neck is as cozy, and soft as your favorite towel making it perfect for casual coffee dates, lazy Sunday afternoons, or impromptu adventures.
5. The S.E.A. SUIT
Step into the spotlight with confidence and eco-chic elegance in The S.E.A. SUIT by Outerknown –where sophistication meets sustainability. This isn’t just a jumpsuit; it’s a fashion manifesto, a bold declaration that style should be as conscious as it is captivating.
